A response to Matt Landeman’s (Dentsu) recent piece in Creative Salon Matt Landeman published a sharp essay this week arguing that the real skill CMOs need now is not creativity, not data literacy, and not martech mastery. It is orchestration—the discipline of making...
The Decision Architecture — Part 1 The Judgment Gap — the structural absence of explicitly designed decision-making architecture in organisations transitioning to AI-driven operating models. The space between what agents execute and what humans are actually capable of...
There is a word that has governed how organisations think about media for the better part of a century. It is a word so embedded in the vocabulary of communications, marketing, and strategy that most people never question whether it still describes reality. The word...
This is Part 2 of a two-part series. Read Part 1 here for the strategic advantages and 2026 EU regulatory landscape 1. What Remote Leadership Actually Requires — And Where Most Organisations Fail There is a version of this conversation that focuses entirely...
A Practical Guide for Fast, High-Stakes Explorative Workshops Most leadership teams don’t struggle because they lack ideas.They struggle because they have too many, no shared criteria to decide, and no fast way to test strategic direction without burning weeks of...